Alberta Central’s Community Goodwill Award

Each year, Alberta Central presents the Performance Excellence Awards to celebrate the hard work and financial accomplishments of our credit unions. And in 2023, a new application-based category called the Community Goodwill Award was added to this recognition program, which is back for 2024.

Apply now for 2024!

The Community Goodwill Award celebrates a credit union supporting the community in a unique and impactful way. This award is about showcasing innovative community support programs that have a measurable impact of goodwill on credit union members and their communities.

The Community Goodwill Award requires an application for consideration and any credit union in Alberta is eligible, with credit unions welcome to submit more than one initiative using multiple applications. 

Application Process + Timeline

  • Deadline extended! To apply, complete the form below by 5:00 p.m. MT on Friday, April 19th.
    • Please note: the application form must be completed all at once; it cannot be started and saved.
  • Once all applications have been received, the Award judges will review entries and select the winner.
  • The winner will be announced as a part of the existing Performance Excellence communication in Q3 2024 (exact date and time to be determined).

What type of programs are eligible?

Credit unions are asked to select a single community goodwill program or initiative per application. Any program that has a direct impact on members and the community and took place within the 2023 calendar year is eligible.

Some examples of eligible programs would include:

  • A community clean-up volunteering activity.
  • Serving food at a local fair or parade.
  • Hosting a member-focused community carnival or event.
  • Grant programs administered by the credit union that support local students, schools or clubs.
  • Toy, clothing or food bank drives.
  • And many more!

Any program that is purely focused on supporting employees (e.g., an employee wellness program) are not be eligible. The community at large and/or credit union members need to be directly impacted.

If you need more information or have questions, contact

Application Form


Community Goodwill Program Details

Click or drag files to this area to upload. You can upload up to 10 files.
Please include any supporting visuals or documents to accompany your application (e.g., photos or videos from an event, screenshots from social media, marketing materials, etc.) You can also email attachments to
I, personally and on behalf of my business, acknowledge and agree that: • I have reviewed the application and above information and understand how Alberta Central will use my personal and business information. • I have full authority to bind my business to these terms and conditions. • I am giving my informed consent to the collection, usage, and disclosure of my personal and business information. • Alberta Central can collect, use, and disclose my personal and business information as set out in the application. • I irrevocably grant to Alberta Central, and those acting with its authority, the unrestricted, perpetual, worldwide right and license to use my personal and business name, address, photograph, likeness, voice, biographical and personal background information and statements, including without limitation any notes, photograph, film, video, or audio that may be taken of me or of such materials (collectively, the “Content”), without further notice to me or to any third party, and to reproduce, copy, modify, create derivative works of, display, perform, exhibit, distribute, transmit or broadcast, publicly or otherwise, or otherwise use and permit to be used the Content in any format or medium (including but not limited to any format of any computer based, Internet based, or electronic media) in connection with Alberta Central’s general advertising, promotion, publicity, and other business activities or materials. • I consent to receiving electronic messages, commercial or otherwise, from Alberta Central. At any time, I may contact Alberta Central to stop receiving such electronic messages. • If a new purpose arises for the use or disclosure of my personal and business information, Alberta Central will seek my approval in advance.